Businesses will always exist. So will buyers.

That's never changed, and never will.

But what connects the two has shifted over time. From word-of-mouth to search bars. From billboards to banners. From TV ads to TikToks.

And now? It's AI.

Today, buyers don't browse — they ask.

They don't always visit your site — they trust what a machine summarizes.

And in that shift, brands are either found… or forgotten.